Definition of single user interface
Development regardless of the platform that will be available (web, android, ios, phone, tablet).
No need to develop for each platform or master the technologies.
Ability to use, connect and extended, existing systems.
Deploy new version with wait to be approved by store controllers.
Control and analysis of the platform involved in all processes.
Capability to responded to several user channels (internet, intranet, extranet), reusing the layout and business process.